I’ll be honest, the Rolex Sky-Dweller is a pretty cool watch. The 42mm oddball may not have received the warmest of welcomes back in 2012, but it’s since earned a reputation for being the most complicated watch Rolex ever made, because … well, it is. You’ll pay for that complication, mind, and it doesn’t come cheap—£11,850 in steel with a splash of white gold, to be precise. And that got me thinking—is there something better you could get with that money instead?

So we’re all getting a little sick of hearing about Rolex and Patek Philippe all the time. Sure, they’re popular, but there’s a wealth of watches beyond those two best-sellers that we’d be missing out on if we didn’t go looking elsewhere. So how about this, then: the perfect three-watch collection without a Rolex or a Patek Philippe in sight!

It’s not often a watch that costs as much as a house ends up in your hands. For the Patek Philippe 5270, a high-complication piece from one of the oldest and most famous watchmakers on the planet, it’s an experience very few will get to enjoy. Here’s what it’s like.

Remember that Casio you had at school that went “beep” on the hour, every hour? No, I couldn’t figure out how to get it to shut up, either. As for a watch that you wouldn’t want to silence, I give you the A. Lange & Söhne Zeitwerk Striking Time—and it’s a watch fit to annoy a king.

If you’ve not heard of the watchmakers Frederique Constant and Patek Philippe, I’ve got a challenge for you. If you have, pretend you haven’t and join along anyway. These two watches, both rose gold, both displaying hours, minutes, seconds and the date, stand apart in price by a factor of twenty to one. Can you tell which is which?

There can’t be many of us on this Earth who haven’t heard of the likes of Rolex and Patek Philippe, and so it’s understandable that the sheer volume of traffic these brands get results in the understanding that they are the very best in the world. Don’t get me wrong, they’re good—very good—but there are others out there that can match and even exceed them. Here’s one of them, the H. Moser & Cie. Endeavour Perpetual Calendar—and it just might be the best watch you’ve never heard of.

If there’s a watchmaker you should know about that flies under the radar, it’s Jaeger-LeCoultre. Creator of some of the finest movements to ever wear someone else’s badge—here’s looking at you, all of the top three—Jaeger-LeCoultre has masterminded many of the most impressive and intricate mechanisms to ever sit atop a wrist. But it’s not all complexity and high horology; some of Jaeger-LeCoultre’s best inventions are the ones that are the simplest, and yet most clever. Here are three different ways Jaeger-LeCoultre used leftfield thinking to create something unexpected.

The new Ferrari SF90 Stradale is a hybrid supercar packing in a twin-turbo V8 alongside a trio of electric motors to scorch the tarmac through its lightning-fast dual clutch gearbox with over 986bhp. That’s more than the hypercar LaFerrari, capable of breaking the speed limit in a hair over 2.5 seconds and lapping Ferrari’s Fiorano test track faster than any other road car before it. It is a milestone technological achievement, the most advanced machine coming out of Maranello to ever wear a number plate. Meanwhile, down the road at Lamborghini, the Aventador S makes do with no turbos, no hybrid and no dual clutch. It’s not after numbers—it’s after something else entirely.

A watch movement may be small, but when you get up close the gears and wheels inside are amongst the most incredible, satisfying things to watch in action. But not all watch movements are born equal—here are three of the most satisfying watch movements ever created.

Once upon a time before the world went crazy, a Rolex was just another product you could go to the store and buy. You could walk in, say, “One Rolex please,” hand over your dimes and walk out with said Rolex. That, like many other things, is different now. A Rolex shop doesn’t so much sell Rolexes anymore as it does man the phone to let the patient queue on the waiting list know their day has come. But what if I told you there was a forgotten steel sports Rolex that you can buy for less than the RRP? I can understand that you’d treat this statement with the same suspicion as a stranger’s cough, so let me explain.

Everybody loves a bit of a bargain, especially when it comes to watches. You see people online casually talking about watches priced like a well-spec’d 3-series and it makes you feel as though you’re on a different planet. But luxury watches don’t have to cost tens of thousands—you can get a handsome timepiece on your wrist for way less than that. So, here are three affordable alternatives to expensive chronographs that just might be up your street.

Everything that can be said about Rolex has been said—or at least, that’s how it seems. It’s the most famous luxury watchmaker in the world. There are undiscovered cultures isolated from the rest of us that have heard of Rolex. It’s been done to death. You’ve heard it all before. But maybe … maybe you haven’t. See how many of these five things you didn’t already know about Rolex.

If you’re looking for a tale of joy and prosperity, look away, dear audience. We have all made mistakes, some more than others, but what I am about to present before you is nothing short of a watch collecting nightmare. But it is no terrible dream; it is the truth, awake and intact, and it shall forever haunt me. Look away, dear audience, look away. These are my biggest watch collecting mistakes. You have been warned.

You may know A. Lange & Söhne as a brand that follows the long and steadfast tradition of German watchmaking, and that would be very much correct. A Lange is a German watch through and through, respectful of its past and undeterred by the whims of the present. But that doesn’t mean the watchmakers at the brand’s Glashütte headquarters are averse to trying something different. Let me show you what I mean.

It’s a rivalry that just won’t stop, one taking chunks out of the other and vice-versa. It’s on a par with David and Goliath, Godzilla and Mothra, Joe Exotic and Carole Baskin. I am of course talking about Rolex and Omega, two brands that have a history of not playing nicely—and it’s not going to stop with these two, the Cellini and the De Ville. Let battle commence.

Regardless of its horological contributions, we all know full well that Breitling hasn’t always put its best foot forward in recent decades. The category of things that Breitling has done that aren’t universally popular has been slowly building, the Bentley collaboration, hashtag squad stuff and not to mention those god-awful pinup manikins they had going on just to name a few. But things have been changing, and for the better, and the Premier B01 might just be the best yet. Here are three reasons why.